Geographic Expansion

Entrance into new geographic markets can offer significant business rewards, but there are also business risks that must be minimised. The Bardow Group supports management in dealing with the following key areas:

Market Entry Barriers: Entry barriers must be identified and assessed. Different geographic markets carry unique challenges to be faced by a new entrant, including the competitive environment, the regulatory environment, operating and systems infrastructures, critical delivery channels, and pricing practices.

Cultural Awareness: Entry into a new business and social culture can offer the spectre of a “foreigner” trying to break in. Understanding the key cultural dynamics, value systems, and the bases for integrating into a new culture are keys to a successful venture.

Local Knowledge: Possessing local knowledge is critical to a successful business entry or launch in a new environment. Getting the best people to manage business operations diminishes the risks of avoiding strategic mistakes. Ensuring a good first-impression in the market, and knowing how to present the value proposition in a local context, are necessary components to the formula for success.

Entry Options: Organic growth, acquisition, and joint venture/business partnerships are the basic options to be assessed. Based upon a clear understanding of the entry barriers, awareness of the culture, and the availability of local knowledge leads to a more informed selection of the best option.

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